Creating a personal brand is one of the most difficult tasks to undertake — any designer can tell you why. It can be tempting to resist combining everything we like when what we really need is to instead refine our visual identities down to our essences. How can detaching personal preferences for a personal brand result in a more accurate identity? For me, it’s best described through my latest journey.
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I went full-time freelance. There was no fear or regret in my decision, which, to me, was the most prominent sign that I had made the right move.