Challenges

Small business, big clients.

Working with a range of clients, Menajerie Studio has experience with small startups all the way to industry leaders. They needed their visual identity to reflect that reach and grab people the way their work does.

In video production and many other industries (related to advertising or not), the first few seconds of viewing are crucial. Menajerie leans on this and communicates what they offer through those first moments of visual impact.

Solutions

Premium experience.

Menajerie creates high quality, intriguing content for a living. By using bold, yet minimal accents complementary to their style and physical office space, the work takes the spotlight and completes the visual experience. Like any other company with a product, it was obvious that their services be showcased – and being in the visual experience, how could we not? Their identity builds from three main brand archetypes: Hero, Creator, and Everyman.

Taking subtle guidance from well-known brands like Netflix or Apple, Menajerie’s logo is not overstated and does not monopolize their digital presence or marketing. There is no repetitive call out to their company name, which suggests that it isn’t necessary. This small, intentional strategy subconsciously invokes a feeling of “eliteness” or “premium” in today’s market.

Results

The best of the best.

Menajerie’s success has skyrocketed and the visual identity matches the high quality of services they provide. In a single year, the company moved to a new space (interior design heavily tied together with branding) which increased the physical production area significantly, updated the visual identity, and redesigned the website for a heightened user experience. Menajerie has also seen success measured in the following ways:

👉 Production space square footage increased by 7x

👉 Gross revenue increased by 10x

👉 YoY production inquiries increased by 11x

👉 YoY video productions increased by 5x