Brand Design & Development
Brand Identity, Company goals, logo design
What is brand identity, exactly? Branding is the conscious decision to produce a seamless, unified experience for consumers. It is the concurrent execution of company goals, products, impression, and interaction. Brand Identity is consistency and purpose; it is how an audience recognizes companies. A business's identity touches every piece of material it produces: packaging, documents, tweets, a verbal response to a customer - everything.
Branding is why customers will pay $3 for a name brand bottle of water over the $0.89 store brand. Every company strives for recognition and loyalty. It is keenly important for startups and small businesses to build that community base and familiarity. It is also equally important for existing brands to revitalize complacent designs while retaining original brand integrity.
Full-scale brand design requires the ability to see not only the big picture, but also the smallest details. Quality brand design looks ahead and sets up companies for the future. We provide everything needed to sustain a strong brand identity.
In every brand design project, we work with the client to nail down company goals and create a versatile logo. We then compile a brand guide, create letterheads and document templates, execute business card designs, and supply profile and cover photos for social media platforms. The number of features or services these projects utilize varies with business goals and desires. Word and PowerPoint templates are hugely beneficial as they are easy to use and keep every document or presentation consistent. Custom icon sets for services or social media can give that extra special attention to detail that users pick up on.